JustGiving shares its Virgin London Marathon 2012 statistics
Howard Lake | 19 April 2012 | News
Average donations
- The average donation for this year’s event is £32.28 (not including Gift Aid)
- Over 274,000 people have donated to 2012 marathon runners so far.
- The most popular month for making pages was January 2012 with 23% of pages created that month.
- The five most generous supporters of JustGiving marathon runners amongst London’s 27 boroughs (Wandsworth, Lambeth, Westminster, Hackey and Barnet) account for more than 40% of all donations made.
Who runs and raises the most
- In 2012 60% of runners using JustGiving are male and 40% of runners are female; whereas in 2011 58% were male and 42% female
- Male runners raise about £24 more on average than female runners
- 66% of runners are 40 years old or younger
- The most successful fundraising runners are aged 51-55 and raise £114 more than the average runner
Lessons for fundraisers
- Based on 2011 figures, the best day to start fundraising was 12 December: those who started fundraising on that date in 2010 raised an average of £1,800.
- Up to 20% of donations come in after the event – so runners should expect to keep reminding their friends and supporters.
- JustGiving staff “always see a spike in donations the week before a big event”, so runners should mention their fundraising page to their contacts again in the last few days before the event.
London Marathon 2012 in two infographics
And now here is some of that information and more in infographic form:
Source: Uploaded by user via Howard on Pinterest
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.