Tesco raise over £6.1 million for Marie Curie Cancer Care
Howard Lake | 1 April 2009 | News
The most successful Tesco Charity of the Year partnership to date has seen Tesco staff and customers raising over £6.1 million for Marie Curie Cancer Care.
The total follows 14 months of fundraising in stores, distribution centres and offices across the UK.
The money raised will help fund over 300,000 hours of nursing care for over 5,000 terminally ill patients and their families in their own homes.
Lucy Neville-Rolfe, Corporate and Legal Affairs Director, Tesco, said: “Our partnership with Marie Curie Cancer Care has been so successful because working with our local communities is important to our staff and customers. That’s why we chose Marie Curie Cancer Care as our Charity of the Year – Marie Curie Nurses provide nursing care in homes across the UK and everyone can understand the difference that they make to local communities”.
Staff fundraising accounted for £3 million, half of the total raised for Marie Curie Cancer Care.
The Tesco Charity Trust added a 20% ‘top up’ to all staff fundraising, boosting the total by over £500,000.
Collections held at Tesco stores on February 29 and March 1 2008, as part of Marie Curie Cancer Care’s Great Daffodil Appeal, raised £536,000 for the charity. Staff volunteered their time to collect and customers donated more than ever before.
Two clay pigeon shoots organised by Tesco Distribution workers raised over £133,000.
Two hundred stores in the North of England and Scotland held a lottery draw which raised £80,000 for the charity.
Throughout the partnership a range of products was available in Tesco stores where a donation from every sale went directly to the charity. These generated £1.2 million.
Every time staff and customers withdrew cash, checked their balance or changed their PIN at all ATMs at Tesco, a donation was made to Marie Curie Cancer Care – at no cost to the customer. Over £40,000 was raised.
www.mariecurie.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.