Rupert Tappin is Managing Director of face-to-face fundraising company Future Fundraising. Working with the Public Fundraising Regulatory Association (PFRA), he is engaged with developing an agreed definition of donor attrition and with measuring this on a sector-wide basis.
The next round of the research will shortly be announced and distributed. Tappin hopes to use it to gain an understanding of how far the recession has affected face-to-face fundraising and what elements of donor communications work best in minimising attrition in these circumstances.
Together with Morag Fleming, Head of Fundraising at Quarriers, he will be presenting the findings of the latest survey on attrition at this July’s National Convention in London.
Tappin explained to UK Fundraising’s Howard Lake how Future Fundraising works and how the research has developed.
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