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Institute to hold its first face-to-face fundraising conference

Institute to hold its first face-to-face fundraising conference

The is to run a one-day conference on fundraising, the first time it has held a conference on this method of fundraising. The event will take place on 30 September 2010 at Friends House, London.

Topics to be covered include advice and views on developing donors through face-to-face fundraising, benchmarking its effectiveness, and starting a face-to-face campaign from scratch.

The issue of hostility against face-to-face fundraising from some of the public, and some online and print commentators will be explored in a panel session at the event. Louise Richards, Director of Policy and Campaigns at the Institute, Ian MacQuillin, Head of Communications at the Public Fundraising Regulatory Association (PFRA) and Alastair McLean, Chief Executive, Fundraising Standards Board, will be taking part in this discussion.

Richard Verden, Head of , British Red Cross and Chair of this event, said that he hoped that the event would help raise awareness of the benefits of face-to-face fundraising and its best practice standards. @Face-to-face fundraising is a key element in British Red Cross fundraising strategy and will continue to be in the future”, he added.

Mick Aldridge, Chief Executive of the PFRA, commented: @Face-to-face is one of the few methods of fundraising that is holding its own during the recession with some charities reporting that it’s the only donor recruitment method that works for them. Yet some people within the charity sector continue to refuse to acknowledge that face-to-face is an integral part of the fundraising mix. That’s why it is so important that charities and agencies are coming together at this conference to share what works for them and to reinforce the case for investing in face-to-face fundraising.”

The event, ‘Face-to-Face Fundraising: Effectively and Sensitively Communicating with Existing and Potential Supporters’ costs £175 for individual members of the Institute of Fundraising, £225 for not-for-profits, and £275 for commercial organisations.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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