£50,000 in Darwinian matched giving on The Big Give on Monday
Howard Lake | 20 February 2009 | News
Alec Reed CBE is paying tribute to Charles Darwin on 23 February by offering to match up to £50,000 for donations made to five wildlife charities.
How much each charity receives in matched giving will depend on how much others donate to them via The Big Give website. The charities with the keenest supporters and fundraisers should receive the majority of the money.
Reed’s chosen charities are Project African Wilderness (PAW), Orangutan Foundation, People’s Trust for Endangered species, Wilderness Foundation UK and The Gorilla Organization. All money donated will be targeted at specific projects by the charities.
Alec Reed CBE said: “I’m delighted to celebrate Darwin’s 200th birthday this way, just as favourable traits became more common in natural selection, more popular charities will receive more money from my matched funding scheme.”
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The charities are now engaging their supporters to make their donations on Monday morning to take advantage of the first-come-first-served matched giving.
The scheme will open at 10.00 on 23 February 2009 and will finish when the £50,000 has been donated.
Each charity is limited to a total of £20,000, and donors are only eligible to have a total of £1,000 matched.
- Darwin £10 note enters extinction on 1 March (12 February 2018)
- How to use sex to improve your fundraising (18 June 2009)
- Were we born to give? We won’t find out just yet (5 July 2007)
- It’s time that fundraisers started taking Darwin seriously (26 August 2008)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.