Positive Digital wins three charity clients
Howard Lake | 25 October 2008 | News
Digital agency Positive Digital has won three new charity accounts in competitive pitches – St John Ambulance, NSPCC and Shelter.
The agency will be helping St John Ambulance on business-to-business work, promoting the need for UK businesses to prepare for safe fire evacuations and the importance of nominating trained fire marshals.
NSPCC has appointed Positive Digital to run three online marketing initiatives. Through the use of banners, media buying and online PR the agency will increase both small-single and mid-level donations and raise awareness of the NSPCC’s Christmas campaign ‘Letter from Santa’.
Positive Digital will be assisting Shelter with media planning and banner creative in a campaign that targets the mature market (65 years plus) and which will run to the end of November.
www.positive-digital.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.