Focusing on the fundraising crunch…
Howard Lake | 22 September 2008 | Blogs
Working with a client’s focus group recently, I was eager to learn how crunch times would possibly affect their giving. So, from the horse’s mouth, this is what they said, “Unless I lose my job, I will keep on giving”, “My donations mean a lot to me. I will keep giving as long as I can”, “This organisation is very important and I will continue to support it and make savings elsewhere”. Who could wish for more?
But where have I heard those sentiments before? Yes, in the last recession and the one before that.
So, my advice is to be conservative in estimating income, it pays to have a measure of caution; but keep those new initiatives coming and you could be the star fundraisers of 2009 as others withdraw into their shells.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.