The popularity of blogs in the UK continues to grow. Hitwise UK reports that "UK Internet visits to weblogs reached an all-time high during the week ending 7/6/2008, with traffic to the Hitwise Lifestyle – Blogs and Personal Websites category accounting for 1.19% of all UK Internet traffic, equivalent to one in every 84 website visits"
Hitwise’s data shows that, while traditional news and media sites still attract more traffic than blogs, traffic to blogs is growing at a much faster rate. Hitwise UK say that "over the last three years, UK Internet traffic to Hitwise’s Blogs and Personal Websites category has increased by 171%, compared to a 70% increase in traffic to News and Media sites".
Perhaps not surprisingly charity or fundraising blogs don’t show up in the top 20 websites in Hitwise’s Blogs and Personal Websites category: gadgets and gossip are more attractive it seems.
But if you thought that blogging was still a fad that your charity could safely let pass, I’d suggest you think again.