Online recycling store Greenmetropolis.com has collected and recycled one million used books and made a donation for each one to conservation charity the Woodland Trust.
The website’s success over the past four years coincides with the 2008 National Year of Reading, which the site supports by encouraging people to read through the sale of books.
Sue East from the Woodland Trust said: “This scheme is so innovative because it not only encourages people to recycle books but also raises money for the charity to plant trees”.
The web site features hundreds of books which users can purchase for £3.75, including free delivery on all paper backs. Customers have the option to sell the books back at £3 once they have read them, or alternatively customers can put any books cluttering up their homes on sale and receive payment once they sell.