Grooms-Shaftesbury relaunches as Livability
Howard Lake | 3 April 2008 | News
Grooms-Shaftesbury, the charity formed from the merger of John Grooms and the Shaftesbury Society last year, has relaunched as Livability.
Partner organisation John Grooms Housing Association will also change to Livability Housing.
The changes come after a year of extensive research, planning and consultation with supporters, staff and service users. Spencer du Bois has worked with the charity to create a new visual identity and brand name and additional work to develop the brand launch strategy and response activity has been developed by Tangible Response.
The new brand emphasises Livability’s work in providing high quality services in care and education and as a leading provider of wheelchair accessible housing.
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This month also sees the launch of a major campaign featuring tube advertising, press, inserts and online marketing as well as DRTV and guerrilla marketing activities.
- Livability appoints new director of fundraising and communications (18 January 2012)
- Livability launches its first branded campaign (4 May 2008)
- AOL UK support John Grooms (21 April 2000)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.