Children's Society's new DM campaign focuses on anti-social behaviour

Howard Lake | 4 February 2008 | News

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• Individual giving

The Children’s Society is starting a direct marketing campaign on 7 February to highlight their preventative work with children and young people, which aims to keep them away from anti-social behaviour and crime and restore the quality of their childhood.
For the past year the charity has focused its direct response work on the its campaign to support young runaways.
The new campaign focuses on the successful work of the Youth Inclusion Support Panel (YISP) in Solihull. The fundraising campaign aims to raise £130,000 in donations from supporters.
The mail pack contains a letter from the YISP co-ordinator, Sally Thornborrow, providing an insight on what the project does and how it is able to give children back their childhood. Donors are invited to submit personal messages of support to projects workers on a message card titled ‘Keep Up the Good Work’.
Maxine Reynolds, Head of Individual Giving at The Children’s Society, said: “Our objective is to primarily raise income but also test the response to fundraising in other areas of work. For the last year we have concentrated on highlighting our work with runaways but we need to highlight our other services. So finding out ways in which to do this will be another key objective.”
www.childrenssociety.org.uk

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.