John Lewis chooses Wallace and Gromit's Children's Foundation
John Lewis Department Stores have chosen Wallace & Gromit’s Children’s Foundation as its Charity of the Year 2008.
The partnership was launched with a visit, appropriately enough, to the cheese room at John Lewis Oxford Street Foodhall by Aardman characters Wallace and Gromit.
Andy Street, Managing Director, John Lewis, said: "Our contribution to the communities where we trade is a vital part of what makes our business different and we are embracing not only the fundraising aspect of our alliance but also the opportunity to get involved in practical projects."
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John Lewis aims to raise "as much money as possible" throughout the year which will help fund a variety of projects for over 20 children’s hospitals and hospices.
www.johnlewis.com