Ethical beauty retailer The Body Shop is partnering with Teenage Cancer Trust and aims to raise £250,000 for the charity.
In addition to fundraising activities by staff, from April 2013 customers will be invited to make a 10p top-up donation at the end of their purchase.
For the first time, The Body Shop is launching a charity single. Beauty With Heart, written and performed by British singer/songwriter Leddra Chapman, is now available to download for 99p from fairsharemusic.com.
In addition, the partnership will involve The Body Shop providing a range of activities for young people with cancer including make-up workshops in the charity's specialist cancer units across the UK, and work experience opportunities in The Body Shop stores.