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Free ad space for six charities on 10 universities' student mousemats
Howard Lake | 25 January 2008 | News
Edinburgh-based marketing company MediaMat is offering six charities free advertising to students on the mousemats that it supplies exclusively to 10 universities in Scotland and Northern Ireland. The mousemats are used at all the student computing terminals, representing a potential audience of over 150,000 students.
MediaMat is offering 15 commercial advertising spaces and six charity slots on its mats. The company says that "the average student now spends an average 21.4 hours a term at a university computer work station – notching up almost 17 minutes per sitting".
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Mark Crossey, Marketing Manager for MediaMat, said: "The mats are an excellent channel for brands who are trying to reach the student market – particularly brands which utilize the web as the primary trading channel".
Previous charity advertisers on the mats include University of Edinburgh’s Fresh Air Radio and Volunteer Edinburgh. Tim John, Marketing Officer of Student Radio Association, said: "Having a spot on university mousemats was invaluable for Fresh Air to obtain its very specific goal of attracting students to our website… Our mousemat advert was hugely successful in driving the student population to visit our website throughout the course of an entire year."
www.mediamat.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.