£2 a week 'will save the world'

Howard Lake | 31 January 2008 | Blogs

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• Individual giving

That was the headline on the Metro, a London free newspaper last week. It brings tears to your eyes to think that the ask for a regular contribution from a charity could achieve so much.

We’ve heard how important such appeals are: now Metro has confirmed that.

Unfortunately, it wasn’t charity fundraising that was getting the front page treatment. Instead the headline referred to the amount each person in Britain will have to pay "to help Europe tackle climate change".

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.