Having launched a completely redeveloped version of UK Fundraising earlier this month, it was time to check whether it could still be found on the major search engines.
I’m pleased to report that the site’s performance for searches on the word ‘fundraising’ is still outstanding.
Yahoo! UK & Ireland
Windows Live Search
We’re not perfect though. On Yahoo.com we’ve dropped off the top 10 results by quite some way. And on Amazon’s A9 site we are 32nd.
Still, given all of the above represent a fairly consistent record over some years then the move has worked well from this technical and marketing point of view.
Even better, all of these rankings cost us not one penny. We’ve never paid a penny for online advertising to try to secure more incoming links to the site. Which should be encouraging to charities with a minimal or non-existent budget for online marketing.
More on charities and search engines
- Search engine plants 40 million trees (31 October 2018)
- Charity-powered search engine in launch of 2018 Remember a Charity Week (26 June 2018)
- New search engine Everyclick to donate 50% to charity (3 June 2005)