Win a 1,500 site national advertising campaign from Everyclick
Howard Lake | 13 December 2007 | News
Search engine Everyclick.com and Clear Channel Outdoor have launched a competition offering one charity a national outdoor advertising campaign on over 1,500 sites across the UK. The winning charity will be the one that has persuaded its supporters to raise the most money via Everyclick.com’s search engine over a three month period.
Launching the challenge, Polly Gowers, founder of Everyclick.com said: "We created Everyclick.com because we wanted to change the world one click at a time. The Charity Challenge offers the opportunity for more charities to benefit from "wugging" or web use giving as a sustainable, additional revenue stream.
"We want charities of all sizes to rise to the challenge and encourage their staff, corporate partners and donors to become wuggers! If just 10% of web users in the UK switched to Everyclick.com for their search, it would generate over £76 million a year for UK charities – without costing them a penny."
Everyclick.com and Clear Channel Outdoor ran a pilot campaign in October which demonstrated the impact that outdoor advertising can have on driving consumers to visit charity websites. Clear Channel Outdoor’s digital boards in London ran an eight week campaign featuring the Everyclick.com URL. National traffic to Everyclick.com increased by an average of 12% during the London-only digital campaign. National registrations on Everyclick.com increased every week during the London-only digital campaign and were 63% higher after eight weeks.
Charities can register for the challenge on Everyclick.com, where they will be asked to supply details of the size of their donor base. This information will place the entrants in one of three categories: small, medium or large charities.
Everyclick.com will then keep a tally of how much is being raised for each charity entrant throughout the three month challenge period, which starts on 1 January 2008 and ends on 31 March 2008.
The average amount raised by each supporter will then be calculated to find the winner in each category. A panel of independent sector experts will then select one of these three finalists to win the overall prize of a free national outdoor advertising campaign. The panel will judge the entrants on money raised and the innovative and imaginative ways they have encouraged their supporters to use Everyclick.com. The two runners-up will receive free advertising on Everyclick.com.
Pip Hainsworth, Marketing Director of Clear Channel Outdoor, says: "It’s been great to see the impact URL advertising can have through our pilot with Everyclick.com and now we want to extend this impact to more clients. We’re delighted to be working with Everyclick.com on this project and look forward to seeing the results of the campaign as more people become wuggers!"
The Charity Challenge comes as Everyclick.com unveils an improved version of the site, designed to exploit social networking and encourage users to become "fundraising teams".
www.everyclick.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.