Blackbaud has integrated Everyclick’s Give as you Live™ online shopping app into its fundraising software The Raiser’s Edge®, enabling its charity clients to encourage their supporters to help generate income for them every time they shop online.
The software and services provider for the not-for-profit sector has created a free, downloadable plugin for The Raiser’s Edge, which incorporates the Give as you Live™ web app, and enables reporting and analysis of its fundraising activity.
Give as you Live™, powered by online fundraising company Everyclick, lets a shopper raise funds for any of 220,000 UK registered charities at no cost to them every time they shop online. Everyclick says that the average online shopper should be able to generate £75 per annum for charity. Participating charities receive up to 90% revenue share for over 1,000 leading retailers, including John Lewis, Tesco, Expedia, lastminute.com, Majestic, play.com and Sainsbury.
By the end of 2010 60 charities were already piloting the app, including Tommy’s The Baby Charity, the Fredericks Foundation, Breast Cancer Campaign, e-Learning Foundation, and Starlight Children’s Foundation.
The integration with The Raiser’s Edge is significant because it brings the advantage of reporting and donor analysis, as well as the facility for charities to thank those individual supporters that opt-in to further communications when they sign up to Give as you Live™.
Charities using it will also gain information on the purchasing habits and lifestyle choices of the supporters who sign up for the service to support them. This data could prove a valuable new resource for improving targeting strategies and developing supporter relationships.
Polly Gowers, CEO of Everyclick, explained: “Give as you Live™ was created to remove the headache of affinity marketing. By putting the supporter’s needs first and foremost in our design process, we have created a product that can raise millions of pounds without the hassle of asking supporters to change their behaviours”.
Martin Jervis, Vice President and Managing Director of Blackbaud Europe, commented:”Give as you Live™ opens up an untapped unrestricted income stream that could be a major boost for charities… It is the simplicity of the Give as you Live™ application that makes it so appealing to both users and charities, yet the fundraising and data it could yield is staggering.”
He added: “Integration with The Raiser’s Edge will provide a new level of donor insight that will be invaluable for donor stewardship, targeting new audiences, and developing long term strategies.”
Everyclick recently attracted financial backing for Give as you Live™ from business and charity entrepreneurs, including Stanley Fink and Geoff Squire OBE, Chairman of Kognitio Ltd, and former CEO of Oracle Europe and Vice Chairman of Veritas Corporation.
The company was recently featured (on page 8) of the government’s Giving Green Paper.
Everyclick’s upcoming consumer advertising campaign will encourage shoppers to register for Give as you Live and choose the single charity that they will fundraise for. There is therefore an element of first-come-first-served for charities to secure as many sign-ups for their charity as they can.
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