Fundraising news, ideas and inspiration for professional charity fundraisers launches online Christmas card campaign launches online Christmas card campaign

Fundraising website is again running its online Christmas card campaign, following the success of its 2008 charity Christmas e-card scheme.

This year’s ‘Considerate Christmas’ campaign enables members of the public to send an e-card
to their friends, family or colleagues in return for a donation to their favourite charity, selected from a list of over 200,000.

Every Christmas greetings e-card can be personalised, and there is the option to add a video and image. Cards can then be sent immediately or on a set date.

The e-cards can also be used by companies to send Christmas greetings to their associates and customers.

Everyclick point out that, unlike traditional charity Christmas cards from high street shops, its e-cards result in up to 121 per cent of the donation going to charity, if the donation is made by Gift Aid.

Everyclick point out that sending traditional printed Christmas cards is wasteful in that it results in 50,000 tonnes of card being used simply to convey ‘best wishes’.

Everyclick’s founder Polly Gowers said: “We want to help people stay in touch and send a gift that really counts this Christmas and at the same time raise valuable funds for all Britain’s best loved charities. Let’s make this Christmas about making a difference for those that need
it most.”

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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