MS Society's new ad campaign uses quotes from its online message board
Howard Lake | 23 September 2007 | News
Multiple sclerosis charity The MS Society is launching an advertising campaign to raise awareness of the devastating and incurable neurological condition MS. The campaign features words and images of people with MS recruited through the Society’s online message boards, to illustrate the shattering impact of MS on relationships, work and social life.
Design consultancy Spencer du Bois created the ‘Putting the pieces together’ campaign, designed to raise awareness of the help and support the Society can offer in ‘putting the pieces together’.
The campaign features photographs of people with MS. The images have been cut up and reassembled to reflect the devastating impact MS can have on employment, social life and relationships, and how life after a diagnosis of MS can never be quite the same.
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The four executions are of a group of young women (legs) and a young woman with a shoe to illustrate social life, a young wife with MS and her husband to illustrate relationships, and a man to illustrate careers.
The campaign will run on billboards, on the web, in magazines and in the regional press from 24 September, and all images are on the Society’s website www.mssociety.org.uk
MS Society chief executive Simon Gillespie said said: “We believed it was vital to use words and images that genuinely reflect the experiences of people with MS. There’s no point using models and artificial language when you are dealing with such a devastating condition. People who live with MS know what the real story is, which is why our campaign strives to tell that story.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.