Three charities launch new online affiliate marketing campaign
Howard Lake | 24 July 2007 | News
The National Deaf Children’s Society (NDCS) has partnered with online affiliate marketing network affiliatefuture to secure new donors. They have been joined by the Medical Foundation for the Care of Victims of Torture and International Animal Rescue.
NDCS is offering participating website publishers £1 per lead. It is offering a range of banners and buttons in standard sizes.
The charity worked with affiliatefuture last year to promote its overseas challenge to Brazil.
It has a stated policy of not allowing affiliates to use the charity’s name when buying pay-per-click advertising: specifically there are not permitted to use the NDCS brand name, including variations and misspellings.
The Medical Foundation for the Care of Victims of Torture has also signed up with affiliatefuture to secure new donors, including regular gift donors. It is offering website publishers 10% commission on donations generated. For direct debit donations “this is 10% of the first direct debit amount”.
International Animal Rescue has partnered with affiliatefuture too, and is offering £1 commission per valid lead.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.