Airmiles selects Willow Foundation as charity partner
Howard Lake | 22 July 2007 | News
Airmiles, the UK’s travel loyalty scheme, has announced that the Willow Foundation will be its official charity partner.
This special partnership will see Airmiles’ staff raise much needed funds for Willow through sponsored challenge events and staff fundraising activities.
To celebrate the announcement, 359 Airmiles staff from both its Warrington Travel Centre and head office in Crawley, West Sussex, along with the charity’s founders Bob Wilson and his wife, Megs, set a new Guinness World ‘wobble board’ Record at their annual business event held in Bolton on 12 July 2007.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.