FirstGroup nominates Save the Children as its charity of
Howard Lake | 10 July 2007 | News
Transport company FirstGroup has nominated Save the Children as its charity of choice in a partnership worth £1m.
First has committed to supporting Save the Children’s UK programmes, and also to help create three new staff positions – Assistant Programme Directors who will work with local organisations in the UK to expand Save the Children’s work and reach the children most in need.
From this autumn, First trains and buses featuring Save the Children’s logo will be seen by millions of passengers throughout the UK, helping to raise profile and funds for Save the Children.
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First have also unveiled plans to stage a series of fund-raising events throughout 2007 and 2008 which aim to get everyone, whatever their level of fitness, up, running and raising vital money for Save the Children. The first major fundraising event, the First Monster 120km team duathlon challenge, will see around 1,000 people taking part on the shores of Loch Ness on Sunday 2nd September. Celebrities and high-profile figures such as Nell McAndrew, Dancing on Ice winner Kyran Bracken and the former Labour Government head of communications and strategy, Alastair Campbell, have already signed up for the First Monster Challenge.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.