NSPCC wins fundraising charity of the year award
Howard Lake | 22 May 2007 | News
The NSPCC has won the award for fundraising charity of the year at the 2007 Professional Fundraising Awards. The British Red Cross and the Watermill Theatre came second and third.
The NSPCC’s donor-led approach to building long-term relationships with supporters, as enshrined in its Donor+ principles, contributed to its winning the award. Investment in staff training and development, the creation of a dedicated stewardship team to ensure donors are acknowledged for their donations, and a balanced scorecard method of tracking effectiveness and efficiency also resulted in the top award.
The Watermill Theatre did better in the next category: it won the Fundraising Campaign of the Year award, beating NSPCC and Marie Curie Cancer Care and Yellow Pages.
The Rising Star Award went to Rowena Lewis, grants manager at community-based charity Toynbee Hall in London who has raised over £2 million in under two and a half years. She began her fundraising career as a street fundraiser. Her programme of open days for existing and prospective funders have worked particularly well. She runs in-house training courses to staff about good practice in fundraising, and mentors volunteer fundraisers through an internship programme.
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The Outstanding Contribution award was given to Ken Burnett, who celebrates 30 years of working within fundraising.
The awards were announced at the Marriott Hotel, Grosvenor Square. The results of the Professional Fundraising 50 Most Influential Poll were also announced at the event.
The event was sponsored by ClickNow, Blackbaud, Target Direct and Prime Executive.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.