Clickworkplace.com open charitable fundraising partnerships
Howard Lake | 25 April 2007 | News
Private sector web search initiative, clickworkplace.com, who have been successful in driving profitability for UK companies through a branded search engine revenue share model, today announced their intentions to extend the offering to charities and non-for-profits as a fundraising mechanism, bringing a unique perspective to search led fundraising, which based on research into the marketplace, they say is much needed.
The new charitable search initiative offers more than you’d expect from a free service. Provisioning a personalized, branded search engine for each of their clients, flying the charity’s colours and logo ensures ‘stickiness’ with the brand and the hook; instead of performance based upon unreliable internet traffic it is the employees, donors and benefactors of the charity who will ultimately determine their own success, at the same time as providing advertisers a verifiably employed, ABC1 audience. This model has proven very lucrative amongst their private sector clients, so much so, businesses with just 15-25 members of staff should earn no less than a five figure sum annually and there are no caps or limits, so larger organisations can expect extraordinary returns.
“We have been approached by a number of charitable organisations who were concerned that the internet affiliations they had entered were not returning revenues anywhere near the promises often made” Anton Grant, Click Workplace New Business Director tells us. “One of the larger charities in particular had even advertised the service on their site and still had not received a penny for their efforts”
“The trouble with other search initiatives is that they service thousands of charities from just one search page, so when clicks and funds are divided, charities receive far less than expected or promised. The other concern is that often there is no transparency with this model. It’s very well announcing that the site will attract X thousand visitors to perform Y thousand searches on a charity’s behalf, but if there is no way to track this activity on a one-to-one basis or view your revenues in real time, how can anyone be sure that these promises are met, or even that any activity is taking place at all?”
Click Workplace tell us that they have been approached by disgruntled charities through recommendations from the private sector. “Our success in the private sector means that we can bring a very different approach from what is currently in the marketplace to charitable companies. Our offering is fundamentally a B2B offering which will now allow us to form more of a fundraising partnership with our clients, commercial or charitable”
The service, including design, implementation, hosting and bandwidth, is free to every business who can guarantee at least 15 internet users, making them an ideal solution for most businesses and charities alike. An example of the search page can be viewed at www.clickworkplace.com/companydemo.
When asked how the charitable search engine market needs to evolve, Lee Thomas, founder and MD of Clickworkplace.com said “Whilst the emphasis for all our partners is obviously to capitalise from something that happens on a daily basis; but those involved in the search engine sector have an obligation to ensure that the advertisers search marketing ROI is enhanced through distribution channels such as Click Workplace; which is something that until now in my opinion has been missing in the charitable search sector. Our offering can significantly benefit all three groups: consumers, advertisers and charities.”
The company says they can have any site ready within 3-5 days, professionally designed with the charities corporate logo and customised search criteria. They urge charities to apply as soon as possible at www.clickworkplace.com/applynow.asp whether involved in other search initiatives or not, to benefit from as much activity as possible.
———-ENDS———–
———-CONTACT———
Anton Grant
Business Development Director | ClickWorkplace
E:
an***@cl************.com
W: www.clickworkplace.com
Click Workplace, Angmering, West Sussex, BN16 4GX
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.