Dataro - turn your donor data into donor predictions

Online advertising overtakes newspaper advertising

Advertisers spent more on advertising online in the UK last year than they did on advertising in newspapers, according to research by trade body the Internet Advertising Bureau (IAB), in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).

The research found that in 2006 advertisers spent £2.016 billion online compared to £1,9 billion spent on newspaper advertising. Online advertising accounted for 11.4% of all UK advertising revenues, up from 7.8% in 2005, with newspapers accounting for a 10.9% market share.

Online advertising last year was just over half the size of TV advertising which was worth £3.9 billion.

Advertisement

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Guy Phillipson, Chief Executive of the Internet Advertising Bureau, said: “2006 was a tough 12 months for the advertising market as a whole, but once again the internet bucked the trend, recording a 41% increase in ad revenues.”

Loading

Mastodon