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Online advertising overtakes newspaper advertising
Howard Lake | 30 March 2007 | News
Advertisers spent more on advertising online in the UK last year than they did on advertising in newspapers, according to research by trade body the Internet Advertising Bureau (IAB), in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).
The research found that in 2006 advertisers spent £2.016 billion online compared to £1,9 billion spent on newspaper advertising. Online advertising accounted for 11.4% of all UK advertising revenues, up from 7.8% in 2005, with newspapers accounting for a 10.9% market share.
Online advertising last year was just over half the size of TV advertising which was worth £3.9 billion.
Guy Phillipson, Chief Executive of the Internet Advertising Bureau, said: “2006 was a tough 12 months for the advertising market as a whole, but once again the internet bucked the trend, recording a 41% increase in ad revenues.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.