British Lung Foundation uses TV advert for first time

Howard Lake | 4 April 2007 | News

The British Lung Foundation is to use its first television commercial to highlight the impact of lung disease on people’s lives.
Narrated by sports presenter Desmond Lynam and airing in Yorkshire Yorkshire over the next few weeks, the advert is intended to raise awareness of symptoms such as breathlessness, wheeziness and a persistent cough. These could all be signs of lung problems like Chronic Obstructive Pulmonary Disease (COPD) – an umbrella term for conditions including emphysema and chronic bronchitis.
It will be broadcast to more than two million homes in the Yorkshire Television region from 10 April and is aimed at people who may not be aware that their breathlessness is not just age or “smoker’s cough” but could be COPD and needs to be checked by their GP.
The British Lung Foundation campaign is supported by Boehringer Ingelheim and Pfizer.