Mercy Ships secures its first Charity of the Year partnership
Howard Lake | 13 March 2007 | News
Nikon UK has selected Mercy Ships as its Charity of the Year 2007, the first time Mercy Ships has secured such a partnership.
Mercy Ships’ latest ship, The Africa Mercy, to be launched later this year, has been equipped with the latest Nikon Coolscope technology. This telepathology system enables the ship’s surgeons to gain an instant diagnosis or seek a second opinion from pathologists based in the UK via the Internet.
The Mercy Ship vessels are staffed by an entirely voluntary workforce and the charity relies upon donations for every piece of equipment onboard.
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“We are delighted to welcome Nikon UK as our first corporate sponsors in 2007,” commented Judy Polkinhorn, Executive Director Mercy Ships UK. “The Coolscope, donated to The Anastasis two years ago, has already made an enormous impact and has enabled the onboard surgical teams to make swift diagnoses and surgical decisions. “
Having already donated a number of cameras to Mercy Ship’s PR team and a pair of binoculars to the ship’s Captain, Nikon UK is now planning to get even more involved by adopting Mercy Ships as the Company Charity for 2007. Nikon UK staff are intending to hold a number of events to raise both money and awareness for the organisation.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.