Great Fundraising Organizations, by Alan Clayton. Book cover.

WSPA launches new DRTV advert

Howard Lake

Howard Lake | 4 January 2007 | News

Animal welfare charity the World Society for the Protection of Animals (WSPA) yesterday launched a new direct response television advert with celebrity support.

WSPA’s appeal focuses on the suffering evident in animals’ eyes and features a soundtrack of REM’s ‘Everybody Hurts’ with actor Andrew Sachs providing the voice-over.

Fiona Kitson, WSPA UK Direct Marketing Manager said: “The DRTV advert goes live this week on satellite channels in the UK. We worked with Think! and the DTV Group to refresh our campaign and have focused on the eyes of a range of animals from bears to stray dogs to primates to showcase the wide breadth of the WSPA’s
work.

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“We are also hugely grateful to REM for allowing us to use their iconic song for the soundtrack and to our celebrity supporter Andew Sachs for the voice-over.”

The DRTV appeal comes after WSPA’s successful online banner appeal, which the charity says was “the UK’s most viewed click-through web advert in July 2006”.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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