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Google offers free advertising

Google offers free advertising

Internet giant Google has established a programme that aims to attract donors to charity using its AdWords search tool. The Google Grants Ireland beta programme supports organisations operating in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.

Designed for Irish charities which meet Google’s requirements and have been granted an exemption from tax by the Irish Revenue Commissioners, Google Grants is a unique free advertising program. It harnesses the power of Google’s flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online.

Google Grants has given AdWords advertising to hundreds of qualified non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.

Google Grant recipients use their award of free AdWords advertising on to raise awareness and increase traffic. Each organisation choosing to participate in Google Grants receives at least three months of free advertising.

“Instead of looking for an audience, you’ve got an audience looking for you,” said John Herlihy, Google’s European director of oneline sales and promotion. Details of how the scheme works and how to apply for the programme are on

Paul Artherton has a BA (Hons) Degree from Queen’s University and a MA Degree in Journalism from Pennsylvania State University. He has worked in PR and fundraising for over 27 years. Previously assistant director for fundraising and public relations at the Simon Community Northern Ireland for seven years, for the last 17 years he has run his own fundraising consultancy business specialising in fundraising, sponsorship, public relations and recruitment. His clients have included charities, private sector and public bodies. Examples include the Ulster Cancer Foundation, Simon Communities of Ireland, NI Hospice, North and West Belfast Health and Social Services Trust, Aiken Promotions, the Industrial Development Board and the Ulster Museum. He has lectured on voluntary sector management at Queens University Belfast Institute for Continuing Education. Since 2010 Paul has been a lay member of the NI Charity Tribunal.

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