TV Advertising Campaign Aired Twice In A Single Year
Howard Lake | 27 October 2006 | Newswire
Remember A Charity is to begin airing its TV advertising campaign next week – twice in a single year for the first time. The second TV campaign aims to build upon the success of the March advertising campaign, which yielded a record awareness figure of 49% amongst Remember A Charity’s target audience (adults aged 45+). The advert, fronted by Michael Buerk with the strapline I Will. Will You?â€, features new footage provided by Consortium member charities. Remember A Charity’s second TV advertising campaign for 2006 will be aired on Channel 4, More 4 and Film 4 from Monday 30th October to Sunday 19th November, and will be complemented by a broadcast PR campaign and press advertising.
The autumn campaign spans three weeks and is the longest to date for the consortium. Research results revealed that familiarity with the Remember A Charity TV and press campaign’s key phrase Everyone can leave the world a better place†amongst Remember A Charity’s target audience increased from 38% to a record 49% from March to April 2006. The number of adults surveyed who expressed that they would be either ‘very’ or ‘fairly’ likely to consider leaving a gift in their will to charity increased from 22% to 26% during the same period.
Jonathan Parris, Director of Remember A Charity, commented: We’re delighted to be in a position to air our TV advertising campaign for a second time this year. TV advertising has worked very well for us in the past, and has been instrumental in raising awareness of both Remember A Charity and the vital need for charitable legacies. â€
Hosted by the Institute of Fundraising, Remember A Charity is a consortium of over 140 charities working to raise awareness of charitable legacies and to increase legacy income to UK charities.
-ENDS-
MEDIA ENQUIRIES
Remember A Charity Press Office:
Diana Mackie, Press Officer 020 7840 1027 / di****@in**********************.uk
NOTES TO EDITORS
Remember A Charity
Remember A Charity (www.rememberacharity.org.uk) is a consortium of over 140 charities, working together to raise awareness of charitable legacies. Remember A Charity aims to increase legacy income to UK charities and the number of people including a charity in their will. The consortium is hosted by the Institute of Fundraising.
Institute of Fundraising
The Institute of Fundraising (www.institute-of-fundraising.org.uk) represents fundraisers and fundraising throughout the UK and is committed to the highest standards in fundraising management and practice. The Institute of Fundraising is the largest individual representative body in the voluntary sector with 4000 Individual members and 250 Organisational members.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.