Planning for a brighter childhood… Plan UK appoint Bright to increase campaign activity
Howard Lake | 26 October 2006 | Newswire
At the start of this year, Plan UK trialed integrated communications agency, Bright, in a bid to find a new strategic and creative agency partner. Bright demonstrated a thorough understanding of the challenges facing Plan UK in retaining and building on its donor support; providing creative and inspirational campaign ideas.
Earlier this month Plan UK officially appointed Bright. They have really hit the ground running with over 8 initial projects, from gift catalogues and direct mail to DRTV.
In addition to campaign activity, the agency will also be responsible for providing emergency support – developing and implementing campaigns to encourage public support in times of major disaster. This included work on the recent Java disaster where Bright managed to exceed their target fund total by more than 80%.
Jeremy Cooper, Head of Marketing at Plan UK comments on Bright’s appointment We are really pleased to have found an agency like Bright. They are nimble and they understand us and what we want to do. I’m looking forward to seeing some really solid workâ€
The addition of the Plan UK account to Bright continues its recent success in winning several client accounts, including Orange, Ancestry.co.uk and Thomson Al Fresco. The wins reinforce its position as one of the country’s fastest growing independent integrated response agencies.
Jeremy Hall, Managing Director of Bright comments Working with such a positive, solution-orientated charity like Plan is fantastic for Bright. It’s something the whole agency has become really passionate about. Many of us have already sponsored children and are regularly sending pictures and letters. It has given us a great insight into their workâ€
For more information, please contact
David King, Firehorse PR
Second Floor, 49 Brunswick Place
Hove, East Sussex BN3 1NE
Tel: 0781 308 3944 email: da********@fi*********.com
Editors Notes
More information on bright can be obtained from www.bright-uk.com.
Plan
Founded over 60 years ago, Plan is one of the world’s largest international child-centred development organisations. It has no religious, political or governmental affiliation. Plan works to help improve the lives of children and their communities in 46 of the world’s poorest countries and aims to assist people in breaking out of the cycle of poverty. Plan is a non-governmental organisation (NGO) and has Consultative Status with UNICEF (United Nations International Children’s Emergency Fund), and UNESCO (United Nations Educational, Scientific and Cultural Organisation).
• Plan sponsors support more than 1.3 million children worldwide
• Plan works in 46 program countries: Albania, Bangladesh, Benin, Bolivia, Brazil, Burkina Faso, Cambodia, Cameroon, China, Colombia, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Ethiopia, Ghana, Guatemala, Guinea, Guinea Bissau, Haiti, Honduras, India, Indonesia, Kenya, Malawi, Mali, Mozambique*, Nepal, Nicaragua, Niger, Pakistan, Paraguay, Peru, Philippines, Senegal, Sierra Leone, Sri Lanka, Sudan, Tanzania, Thailand, Togo, Uganda, Vietnam, Zambia, Zimbabwe (* office soon to be established in 2006)
• Plan has 16 National Offices responsible for raising funds, shaping policy as well as raising awareness and understanding of Plan’s work worldwide. These are in: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Japan, Republic of Korea, Netherlands, Norway, Spain, Sweden, UK, USA
• Plan employs nearly 7,000 people worldwide, the majority of them working in the Program Countries
• Some 50,000 volunteer workers help in Plan’s community projects across the world
• Plan’s involvement in each of its community projects usually lasts for 10 to 12 years
• The organisation ensures that local people learn how to raise money and manage effective projects so that they can continue the work long after Plan moves on
• In the financial year ending in June 2001, almost 84 per cent of Plan income worldwide came from individual sponsors
• Plan works in partnership with other international non-governmental organisations, such as Save the Children, Care and World Vision and Peace
• Plan’s work starts with grass-roots communities – Plan specialises in small-scale, community-based projects
More information on Plan International can be found at www.plan-uk.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.