Whitewater to develop DR fundraising for London Zoo
Howard Lake | 26 October 2006 | News
Charity direct marketing specialist Whitewater has been appointed by the Zoological Society of London (ZSL) – London Zoo and Whipsnade in Bedfordshire – to support the development and implementation of its individual donor fundraising strategies.
Whitewater will design and implement the ZSL’s first supporter appeal: to raise £500,000 for Gorilla Kingdom, a new exhibition which “will transform the centre of London Zoo” and offer a unique view of gorillas and other forest animals with a section to demonstrate ZSL’s associated conservation work. This is due to open at Easter 2007.
The agency will also be looking to develop and put in place a legacy marketing strategy for both London Zoo and Whipsnade.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.