MuchLoved raises over £3 million in tribute fund donations
Howard Lake | 24 May 2012 | News
In memoriam giving site MuchLoved.com has now raised over £3 million in tribute fund donations. The current total raised for charities stands at £3,007, 079.
The majority of the £3 million has come from the site’s 50 Optimum partners, with an average donation of £48.50. Optimum partners get to personalise, brand and customise their Tribute service.
There are more than 400 other charities registered on the site. MuchLoved is run by the MuchLoved Charitable Trust, a UK based charity working for bereaved people worldwide.
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The service was founded by Jonathan Davies in 1998 after he suffered the deaths of his brother and mother. He said: “I realised that a tribute website could commemorate a loved one in a special way as well as help with grief and this is why I founded the MuchLoved charity tribute service”.
www.muchloved.com
- Keeping your in mem donors? (5 July 2012)
- Mind creates its own in memoriam fundraising website (14 July 2012)
- MuchLoved adds events function to its in memoriam site (30 August 2012)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.