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MuchLoved raises over £3 million in tribute fund donations

MuchLoved raises over £3 million in tribute fund donations

In memoriam giving site has now raised over £3 million in tribute fund donations. The current total raised for charities stands at £3,007, 079.

The majority of the £3 million has come from the site’s 50 Optimum partners, with an average donation of £48.50. Optimum partners get to personalise, brand and customise their Tribute service.

There are more than 400 other charities registered on the site. MuchLoved is run by the MuchLoved Charitable Trust, a UK based charity working for bereaved people worldwide.

The service was founded by Jonathan Davies in 1998 after he suffered the deaths of his brother and mother. He said: “I realised that a tribute website could commemorate a loved one in a special way as well as help with grief and this is why I founded the MuchLoved charity tribute service”.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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