George Foreman swaps boxing gloves for oven gloves to launch a knockout fundraising partnership

Howard Lake | 23 October 2006 | Newswire

~Heavy Weight Celebrates UK’s Grilling Anniversary with a Fundraising Partnership with British Heart Foundation~
The legendary George Foreman was in London this month to celebrate the 10 year anniversary of his lean, mean, fat-reducing grilling machine. To mark the success, George Foreman was busily promoting his new three year fundraising with the British Heart Foundation (BHF).
George Foreman has teamed up with the nation’s heart charity with the aim of raising at least £300,000 for pioneering research that saves and improves the lives of vulnerable adults and children. To celebrate the fundraising knockout, the partnership was launched in sizzling style last Friday (October 20th) as George demonstrated some of his favourite, healthy meals in Trafalgar Square on his grill. The recipes were taken from his healthy recipe book, included free with selected George Foreman grills.
In order to help reach the £300,000 target for the BHF, George Foreman is encouraging the UK public to get involved in his Recipes from the Heart Campaign. The premise of the campaign is to share healthy food tips on www.georgeforemangrills.co.uk by submitting a favourite healthy grill recipe, alongside a voluntary donation to the BHF.
In return, George Foreman and the BHF will select their favourite healthy recipes each month with the winners receiving a variety of prizes, including the George Foreman Easy-Clean, Removable plates grill and £1,000 for the overall winner.
The campaign will help raise vital funds for the BHF, so it can continue its research into the causes of, and treatments for, heart disease.
Douglas Rouse, Head of Corporate Partnerships at the British Heart Foundation said: It’s fantastic that George Foreman is helping us raise this phenomenal amount. The money raised through this fundraising partnership, will help us in our fight against heart disease, which remains the UK’s biggest killer.”
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NOTES TO EDITORS:
– The George Foreman Lean Mean Fat Reducing Grilling Machine is a popular grill range promoted by boxing legend George Foreman. Since its introduction into the UK, well over ten million grills have since been sold.
– To find out more information on George’s Recipes from the Heart Campaign, please visit www.georgeforemangrills.co.uk and follow the recipe link
– The closing date for recipe entries will be 30th March 2007
– The British Heart Foundation (BHF) is leading the battle against heart and circulatory disease – the UK’s biggest killer. The Charity is a major funder and authority in cardiovascular research. It plays an important role in funding education, both of the public and of health professionals, and in providing life-saving cardiac equipment and support for rehabilitation and patient care.
– For more information on the BHF, visit www.bhf.org.uk
For further information please contact: Amy Burns, Press Officer at the British Heart Foundation
T: 020 7487 9439 E: bu****@bh*.uk

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.