RSPCA aim to raise £1 million through DRTV fundraising campaign
Howard Lake | 26 October 2006 | Newswire
Each month the RSPCA receives over 100,000 calls from the public to report cases of animal suffering – with 323 inspectors nationwide, the charity investigates over 9,000 cases per month and rescues over 1,000 animals. In addition it, through its network of animal treatment centres and re-homing centres, treats and finds new homes for over 70,000 animals per year. Raising funds for its animal saving activities is vital and it relies totally on public support to maintain its activities.
To help its fundraising efforts, the charity is launching a new campaign to raise £1 million. The campaign is fronted by well-known TV presenter Nick Ross and will be spearheaded by a series of DRTV commercials to be aired on digital, satellite and terrestrial channels from this week.
Louise Richmond, Donor Recruitment Marketing Manager at RSPCA comments on the new commercials The reportage style of the ads feels immediate and real, which we hope will help engage viewers and drive a strong response in what has become a increasingly competitive charity marketplace. Nick Ross is a perfect fit for our brand and we are delighted to have his supportâ€
The commercials appeal directly to each viewer’s sense of right and wrong by showing some of the awful ways in which the nation’s animals are treated. Each 90 second commercial focuses on a different real-life situation for the RSPCA and shows all aspects of the charity’s activities, not just its efforts to rescue injured, abandoned or abused animals. In the first commercial we follow a RSPCA inspector during a typical working day; the second commercial looks at the workings of one of the RSPCA’s 40 veterinary clinics and 36 animal centres which provide both emergency treatment facilities and low-cost veterinary services to people who cannot afford a private vet; and the final commercial follows a treated animal as it arrives at a RSPCA animal shelter hopefully looking forward to a happier future.
The aim of the commercials is to help the RSPCA reach its fund-raising target of £1,000,000 by getting viewers to ring the RSPCA and show their support by making a donation. Donations can be made by telephone or by postal donation or via the charity’s website at www.rspca.org.uk Visitors to the site will also be able to see the progress of the campaign on a fundraising ‘totaliser’
This campaign is vital to the successful maintenance of the RSPCA’s services.
For more information, please contact
David King, Firehorse PR
Second Floor, 49 Brunswick Place, Hove, BN3 1NE
Tel: 0781 308 3944
Email: da********@fi*********.com
Editors Notes:
RSPCA
Since its humble beginning in 1824 – as the Society for the Prevention of Cruelty to Animals – the RSPCA has worked tirelessly to promote kindness and prevent cruelty to animals.
There are now 323 uniformed RSPCA inspectors and 146 Animal Collection Officers (ACOs) in England and Wales working tirelessly for animals in distress. In 2005 inspectors investigated 110,841 animal cruelty complaints, which resulted in 2,071 convictions.
Every 27 seconds someone somewhere in England and Wales dials 0870 55 55 999 – the RSPCA’s national cruelty and advice line – for help. In 2005 the RSPCA removed 138,563 animals from danger or abuse. Inspectors and ACOs are also an emergency service for injured, trapped, or stranded animals and in 2005 they carried out 13,907 rescues.
The RSPCA’s influence covers the whole range of animal protection. The Society is involved in practical welfare, law enforcement as well as high-profile campaigning and education. It employs veterinary experts and consultants in the care and treatment of farm livestock, wildlife, domestic pets and animals used in research.
Further information on the work of the RSPCA can be found at www.rspca.org.uk
The DRTV campaign has been produced by integrated marketing agency, Bright. More information on Bright can be found at www.bright-uk.com
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.