Stop Dead Consortium identifies 1.2 million deceased on its lists
Howard Lake | 9 September 2006 | News
The Stop Dead Consortium, a nonprofit group of direct marketing companies and agencies which launched in May 2006, has already identified 1.2 million records of deceased people on its members’ lists. The group, which includes charities, aims to share data on customers and supporters who have died to help each other clean their mailing lists and avoid upsetting bereaved relatives.
Five of the eight founding organisations have shared their files, with Norwich Union expected to do so this month. Charities involved include Help the Aged and Age Concern.
Consortium users pay a fee to share the information gathered on the OBiT database. New members are expected to be announced next month.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.