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TDA wins St Dunstan's £3 million donor recruitment brief

TDA wins St Dunstan's £3 million donor recruitment brief

St Dunstan’s, the charity that provides support for blind ex-Service men and women, has appointed direct-to-digital agency after a three-way creative pitch.

The charity is increasing its investment in direct marketing as it seeks to achieve ambitious growth targets over the next five years. TDA’s task is to aid the recruitment of a larger, more age-diverse base of regular supporters and ensure that they engage with the brand for the longer-term.

TDA was selected after presenting creative ideas surrounding initial recruitment, the donor journey and achieving brand standout.

The agency begins work immediately on direct marketing campaigns scheduled to go live this autumn.

www.st-dunstans.org.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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