TDA wins St Dunstan's £3 million donor recruitment brief
Howard Lake | 24 July 2008 | News
St Dunstan’s, the charity that provides support for blind ex-Service men and women, has appointed direct-to-digital agency TDA after a three-way creative pitch.
The charity is increasing its investment in direct marketing as it seeks to achieve ambitious growth targets over the next five years. TDA’s task is to aid the recruitment of a larger, more age-diverse base of regular supporters and ensure that they engage with the brand for the longer-term.
TDA was selected after presenting creative ideas surrounding initial recruitment, the donor journey and achieving brand standout.
The agency begins work immediately on direct marketing campaigns scheduled to go live this autumn.
www.st-dunstans.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.