Kidney Research UK appoints AMA
Howard Lake | 24 February 2006 | News
AMA Charity Services, the Northern Ireland based direct marketing agency, have been selected by Kidney Research UK, who are the country’s leading charity for research, treatment and management of kidney disease, for an outbound test campaign, aiming to convert donors from a warm database.
Kidney Research UK will be providing AMA with details of 1500 contacts that have made one off donations to the charity in the past 2 years. These donors were contacted between June and October of 2005.
The campaign will run from 6th -31st March with AMA contacting 1000 donors. AMA will also deal with the paperless direct debit donations, and assist in data capture.
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Damian Hanna, Charity Sales Manager at AMA says, We are looking forward to the challenge of exceeding predicted conversion rates for this campaign. Our operators’ experience and knowledge ensures a professional and polite approach which we are confident will deliver increased funds for the invaluable work of Kidney Research UK.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.