Getting Started with TikTok: An Introduction to Fundraising & Supporter Engagement

Barnardos Ireland fundraising income increases

Howard Lake | 11 February 2014 | News

Voluntary income for Barnardo’s Ireland increased from €6.8 million to over €7 million between 2011 and 2012, according to the charity’s latest accounts.
Income from Barnardo’s shops also slightly increased to €1.2 million from €1.1 million, with a net contribution of €152,000. Overall income for the charity including statutory support, however, declined from €24 million to €23.4 million.
The best performer in Barnardo’s fundraising portfolio  was ‘committed and cash giving’ which increased from €3.1 million to €3.5 million. Barnardo’s says it recruited 5,703 new regular donors.
“Barnardo’s investment in donor recruitment in 2011 was a critical factor in supporting the organisation in 2012 as those donors continued to donate in Barnardos,” the annual accounts reported.

Trust income up; major donors and corporate down

The biggest growth in fundraising was in the trust category which grew from just under €200,000 to nearly €800,000. Barnardo’s also received €786,000 from Atlantic Philanthropies, down from €1.1 million in 2011.
Other fundraising categories – major donors, corporate, and events – showed decline. Corporate fundraising was down around 30% to €700,000 while events income was €820,000. Major donor income was €70,000.
Barnardo’s said that, while its shops performance had improved, their main challenge was coping with heavily discounted merchandise from mainstream retailers.

Voluntary income recovers to 2006 level

Fundraising costs declined in 2012 to €2.5 million from €3.4 million. The charity’s reserves decreased from €7 million to €5.2 million.
As a measure of how Barnardo’s has been affected by the recession, the 2012 figure for voluntary income has recovered to match the figure achieved in 2006.

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Getting Started with TikTok: An Introduction to Fundraising & Supporter Engagement

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