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March of Dimes creates blogging community for volunteer fundraisers
Howard Lake | 14 August 2005 | News
Louise Cook of the Fundraising Technology blog reports on a blogging community created by US nonprofit March of Dimes. Volunteer fundraisers and supporters are encouraged to share their thoughts and experiences via a blog.
Cook finds the personal stories compelling: “reading the blogs themselves is an extremely emotional experience”, she says, “as parents express their feelings in a way that few fundraisers, advertisements, or leaflets ever could.”
“How could anyone not want to make a donation as a result?” she asks.
Cook argues through her blog that UK charities should catch up on the value of blogging and blogging communities. To do so would, however, mean a change in the way charities think about events and campaigns. Instead, she recommends “give people a space to be passionate about your cause.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.