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Charities should use RSS feeds, argues blogger
Howard Lake | 22 August 2005 | News
Louise Cook, author of the Fundraising Technology blog, yesterday argued that charities should be publishing their news, fundraising and other messages via RSS feeds to help them achieve an even wider audience.
After explaining the benefits and qualities of RSS feeds, she argues “if you have regularly updated content that you want to distribute to people, there is no question that you should be making an RSS feed available.”
She concludes by suggesting three different ways of creating RSS feeds:
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- Set up a blog – this will have an RSS feed as standard
- Use a dedicated RSS publishing service, like Nooked
- Adapt your website to include a feed
- UK Fundraising offers an online course on making the most of RSS feeds.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.