MBlox and i-pop to handle SMS donations for MTV's tsunami concert
Howard Lake | 3 February 2005 | News
mBlox, the mobile messaging transmission and billing specialist, is to offer an SMS donations service for MTV’s Asia Aid benefit event in five countries.
MBlox and i-pop’s services will enable mobile users to donate money in support of the tsunami relief efforts by sending a billable text message to a shortcode. This shortcode will be promoted on TV spots and during the benefit concert.
I-pop selected mBlox to manage the operator connectivity, transmission and financial settlement services for the MTV broadcast.
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The concert takes place in Bangkok today and will air on MTV channels globally and be rebroadcast for two weeks after the event. mBlox will provide Premium SMS (PSMS) capabilities for five European countries.
Mark Brimblecombe, Chief Executive Officer of i-POP, said: “Premium SMS has quickly become the world’s billing method of choice for interactivity. We’re very pleased that it is now being put to such a good purpose, and are delighted to have been selected to support this tremendous appeal”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.