Getting Started with TikTok: An Introduction to Fundraising & Supporter Engagement

Personal approach works best online for Greenpeace

A year-long trial by Greenpeace International has confirmed that personalised online communications with supporters generate better results.

Working with Think Consulting and Dataforce, Greenpeace International trialled an electronic supporter relationship management tool (eSRM), which enabled supporters to select which kind of messages they wished to receive and how often.

Greenpeace found that supporters were more like to take action and to donate more. It estimated that such a tool could increase donations by 25% in a year.

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Getting Started with TikTok: An Introduction to Fundraising & Supporter Engagement

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