Cancer Research UK to benefit from soap memorabilia online auction
Howard Lake | 30 June 2004 | News
Fortnightly magazine All About Soap is launching an online auction of memorabilia from TV soap series in aid of Cancer Research UK.
The online auction to be held at eBay.co.uk will include 40 items from TV series such as EastEnders, Coronation Street, Emmerdale, Hollyoaks, Neighbours, Family Affairs, Home and Away and Brookside. Items are viewable online from today and the auction itself will run for 10 days from 13 July 2004.
Items on offer include EastEnder Alfie Moon’s shirt as worn by Shane Richie on Kat and Andy’s wedding day, Coronation Street’s baby Amy Barlow’s christening gown and Family Affairs’ Yasmin Matthews’ wedding dress and cloak.
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This is the first time All About Soap magazine has organised an online charity auction for soap lovers. It will be supported by in-magazine activity and a viral e-mail campaign targeting the magazines’ subscribers, registered Web site users and advertisers. There will be cross
promotion in sister title “Inside Soap” magazine and a PR campaign. Cancer Research UK will itself be promoting the auction on their Web site and newsletter and via posters in Cancer Research UK retail outlets across the UK.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.