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Our Lasting Tribute wins DMA 2004 innovation award

Our Lasting Tribute, the In Memoriam fundraising programme devised by direct marketing agency Whitewater, has won the excellence award for innovation at the Direct Marketing Association’s 2004 awards.

Whitewater’s MD, Steve Andrews, accepted the award at a ceremony in London’s Portman Square last week. The awards are designed to celebrate success in the direct marketing industry and beyond. There were three categories: Innovation, People Development and Customer Relations: those shortlisted for awards came from a wide variety of industry sectors.

Our Lasting Tribute was launched in February 2003 and has since developed undraising programmes for over 40 charity clients, both in the UK and the US. At the heart of its approach is the recognition that people are strongly motivated to pay tribute to loved ones they have lost, and that setting up a charity fund in memory of this person can be both therapeutic for the bereaved, as well as source of income for charities.


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Matthew Hunt, Head of Marketing and Development (UK), said: “It’s great that our approach to In Memoriam fundraising is not only working for our member charities, but also that an organisation like the DMA recognises that this is a truly innovative approach”.