Christian Aid appoints Whitewater as direct marketing agency
Howard Lake | 28 January 2004 | News
Christian Aid has appointed direct marketing and fundraising agency Whitewater to help develop its direct marketing fundraising activity.
Christian Aid made the choice after a three month, four-stage pitch that saw ten initial agencies being whittled down to just two for final presentations. Whitewater will replace incumbent agency Target Direct, who worked with the charity for four years.
Christian Aid is perhaps best known for its successful annual ‘Christian Aid Week’ fundraising event, but the charity also has a year-round direct marketing fundraising programme. Working with Whitewater it is looking to develop this activity considerably in support of ambitious five year income growth targets.
Advertisement
Following their selection by Christian Aid and other new business successes, 36-strong Whitewater is adding two new staff to its client services team.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.