In Kind Direct is Hampton Court Flower Show's chosen charity

Howard Lake | 18 January 2004 | News

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In Kind Direct, the charity founded by HRH The Prince of Wales to coordinate UK-wide in-kind giving, has been chosen as the benefiting charity of the Hampton Court Palace Flower Show Charity Gala Preview on 5 July 2004.

Organised in its bicentary year by the Royal Horticultural Society, which also benefits from the event, the Gala Preview to the world’s largest annual flower show should prove a valuable opportunity for In Kind Direct’s message to reach a large and influential audience.

In Kind Direct provides a way for manufacturers and retailers to donate their mainly new surplus products to charity and at the same time reduce the amount dumped in landfill.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.