Breast Cancer Campaign's wear it pink® raises £497,223 so far

Howard Lake | 9 December 2003 | News

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Breast Cancer Campaign’s wear it pink® campaign has so far raised £497,223, with more donations still to arrive.

Breast Cancer Campaign (BCC) launched its national fundraising event, ‘wear it pink®’ on 31 October 2003, and it has rapidly exceeded its target of £140,000.

BCC report that the public’s feedback has been positive: people have said that they enjoyed the day, it was fun, easy to do and that they could wear pink and still look professional.

BCC is sharing some of the photos and comments from this year’s participants on its Web site.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.