Hospice launches Blotto! scratchcard game
Howard Lake | 9 October 2003 | News
Lichfield-based St Giles Hospice has launched a new scratchcard game targeting pub-goers and called it “Blotto!”
The charity has ‘borrowed’ the National Lottery Lotto name and turned it to its own advantage to raise funds to support the care of local people living with cancer and other serious illnesses.
But while the name might rhyme, there the similarity ends. The not-for-profit organisers behind Blotto will, they say, pass “every penny” of the proceeds to the charity.
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The cards are being sold from local pubs in the hospice’s patient catchment area, with the intention of rolling the game out to other venues, such as sporting and social clubs, in the near future.
Players scratch and match three symbols to win. And, as well as a £1,000 jackpot, other prizes include a round of drinks to the value of £10 from participating pubs, and small gifts such as branded bottle openers.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.